Deliveroo unveils a new look for Pride in London
For the duration of Pride in London (Saturday 24 June to Sunday 9 July 2017), Deliveroo customers may notice a colourful change to their normal service.
The British on-demand delivery service will be re-branding as Deloveroo for the duration of Pride in London. The festival's iconic rainbow colours will replace Deliveroo's customary teal palette – with both the app and a number of riders getting a makeover in celebration with new rider t-shirts and Deloveroo branded backpacks.
Some of the UK's best-loved restaurants from MEATliquor, Yo! Sushi, and Bubbledogs to Crust Bros. and Byron will be pulling out all the stops for Pride in London, creating some exciting twists to their most popular dishes, available exclusively through the Deliveroo app.
Available to order from 26 June to 8 July – throughout the week of Pride in London – will be:
● Yo! Sushi's Rainbow Sushi
● Crust Bros' Heart-shaped pizza
● Byron's Pride in London bundle order, accompanied by a specially-created 'Proud' beer
● MOTU: Motu's Rainbow feast: Prawn biryani, raita and rainbow pappadums
● Burger King: The Proud Whopper
Meanwhile MEATliquor and Bubbledogs will be setting up in Trafalgar Square for the parade weekend on Saturday 8th July, serving up:
● MEATliquor's Dead Happie burger
● Bubbledogs' Purple Rain hot dog
Dan Warne from Deliveroo commented "It's so great to see our restaurant partners getting behind Pride in London, the city we love in which Deliveroo was founded. Chefs are throwing themselves into producing new and exciting dishes which is fantastic for our customers. It's always an amazing atmosphere and we hope Deliveroo customers enjoy the one-off menu from such an awesome selection of restaurants."
As a key partner and supporter of Pride in London, Deliveroo will be taking part in the weekend parade, with staff from HQ joining in the celebrations.