Missing People and Deliveroo's 'Ride to Find' campaign aims to reunite families this Christmas • 500 Deliveroo rider backpacks will feature faces across four UK cities • Over 15,000 riders nationwide will be encouraged to sign up to alerts and act as lookouts • First ever charity page launches on Deliveroo app allowing donations to be made • Two missing persons have been found since the campaign announcement in November Missing People has launched its biggest ever campaign, teaming up with Deliveroo to reunite missing people with their loved ones at Christmas. Missing People is the UK's only national charity offering a lifeline when someone disappears. The Ride to Find campaign will run throughout December as 500 riders are transformed into the modern-day milk carton. Sporting mobile billboards across London, Manchester, Birmingham and Bristol, it is predicted that the live appeals will be seen by over 10 million people as the riders deliver customers their food this festive season. Since the campaign was announced in November, two of the cases featured at launch have been already been resolved and it is hoped the nationwide rollout will ensure more vulnerable people are home for Christmas. Someone is reported missing every 90 seconds in the UK. 80% are found within 24 hours but one in five cases takes longer. If someone goes missing for more than a week, their chances of being found reduce dramatically. For these people, every second counts and the more people who see pictures of the missing person, the greater the chance that they are found. Together, Missing People and Deliveroo will raise awareness of vulnerable missing people, encouraging communities to join the search and bring people to safety. Every single rider in Deliveroo's 15,000+ fleet will also be encouraged to sign up to receive Missing People's Child Rescue alerts, which notifies subscribers whenever a missing child in their area is considered to be at very high risk of coming to harm. This is the charity's largest direct marketing campaign to help find missing children who are in immediate danger. Missing People provides free and confidential support by phone, text or email 24 hours a day, 365 days a year to anyone affected by a disappearance. To encourage donations to the charity, Deliveroo has launched its first ever in-app fundraising campaign in the UK - Ride to Find - where customers nationwide can donate to Missing People via the Deliveroo app. Will Shu, CEO and Deliveroo's first ever rider said: "It's with great pride and purpose that we roll out our national initiative to support Missing People's incredible work. For those affected, the support and actions of Missing People can be live-saving. When we had the opportunity to meet with them, we knew instantly that we wanted to help. "Our riders are at the heart of our business and are seen by communities up and down the country as they travel our streets to deliver food. It's amazing that our network has volunteered to use our recognisable backpacks to create mobile billboards in support for such an important cause. "We hope that over the holidays, our Ride to Find campaign will help bring missing people home to their friends and family as well as raise awareness and funding for the Missing People charity." Jo Youle, CEO at Missing People said: "We are thrilled to see the forward-thinking and innovative Ride to Find campaign go live. "Deliveroo will help us to reunite missing people with their families this December and will be able reach people and places Missing People cannot. We ask the public to be extra vigilant to assist us and Deliveroo in our attempts to resolve as many cases as we can in the run up to Christmas. "The money raised by Deliveroo and their customers will help us to continue to search across the UK for missing people and support the estimated 1 million people who are affected by a loved one's disappearance. For families who have a missing loved one, life can feel like a desperate and unbearable struggle and Christmas is a particularly difficult time. The helpline team and volunteers will be working throughout the Christmas period to make sure that anyone affected by missing receives the emotional support they so desperately need. We hope this fantastic partnership will help us reunite families and loved ones this Christmas." If anyone has any information on any of the appeals featured in the Ride to Find campaign, they should contact Missing People anonymously by calling 116 000 or by emailing [email protected] or call the police on 101. -ENDS - About Deliveroo Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 50,000 best-loved restaurants, as well as over 50,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with more than 2,000 employees in offices around the globe. Deliveroo operates in over 500 cities across 13 markets, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, Taiwan, United Arab Emirates and the United Kingdom. About Missing People Missing People is the only charity lifeline for the estimated one million people affected by a disappearance every year. We give people in crisis a way to reconnect, help families to cope, break the cycle of disappearances, and campaign for change and understanding. We offer a free, 24-hour confidential helpline and webchat for children and adults who are missing or are thinking about going missing. For families missing a loved one, we offer emotional and practical support, counselling and peer support to improve well-being. Last year the Helplines Partnership awarded us Helpline of the Year. Crucially, we also help to find missing people. We do this via digital channels such as web and social media appeals, donated digital advertising, and by sending missing children a text message after they have been reported missing to the police. Our work is informed by original research, consultation and evaluation of our services. We work in partnership with every police force in the UK, local authorities and a wide range of charities. We play an active role in developing national government strategy.