DELIVEROO REPORTS 115 PERCENT GROWTH IN VEGAN ORDERS YOY

DELIVEROO REPORTS 115 PERCENT GROWTH IN VEGAN ORDERS YOY

  • The food-delivery company has reported a massive 115% surge in plant-based ordering since World Vegan Month last November 2019.
  • There are now over 10,000 vegan and vegan friendly restaurants on the app, making it one of the fastest-growing categories on the platform.
  • Deliveroo has partnered with animal rights organisation PETA to share the best plant-based food options available to customers in the UK this month

London - 1st November 2020: Far from a fleeting fad, veganism has taken the UK by storm in recent years - and according to Deliveroo, it's not slowing down any time soon. The British food-delivery company has revealed that since World Vegan Month last year, orders of plant-based dishes on the platform have risen by a massive 115%.

Deliveroo now has over 10,000 vegan and vegan friendly restaurants available on the platform across the UK. According to the food-delivery company, the cities with the most vegan orders per capita this year are Brighton, Bristol, London, Manchester and Edinburgh.

Last year the food delivery company identified the growing popularity of imitation meats as the hottest new vegan category - something that has taken off again this year, making it into the majority of Deliveroo's most popular vegan dishes ordered on the platform across the UK in the past month:

Acai Berry Bowl from Juicebaby (London, Notting Hill)

Sneaky Clucker from Oowee Vegan (Bristol)

New York Melt from The Vurger Co (Brighton)

Sweet Potato Kiri Hodi from Mildreds (London, Camden)

Doner Kebab Wrap from What the Pitta  (Brighton)

Neat Burger from Neat Burger (London, Whitechapel)

Father Jack Burger from Biff's Vegan Burgers & Wingz (Manchester)

Vegan Gyros Wrap from The Athenian Plant Based (Nottingham)

Quinoa Taco from by CHLOE (London, Oxford Circus)

The One and Only, Parmigiana Party from Purezza (London, Camden)

According to Deliveroo, the company has made huge improvements to their tagging system this year in response to the growing demand for vegan food and increasing number of restaurants offering plant-based options. Two new tags: "Vegan" for fully plant-based restaurants and "Vegan Friendly" for those offering at least one vegan main are now readily available dietary filters that customers can use on the app.

Elena Devis, Commercial Manager and Vegan Category Lead, Deliveroo said, 'It's fantastic to see that Deliveroo customers are embracing the growing choices of vegan dishes available on the platform. Year on year we've seen huge growth in demand for plant-based food, and it is our goal as a company to be the go-to platform for healthy and vegan options'.

Dr Carys Bennett, Senior Corporate Liaison, PETA said, 'PETA is thrilled to partner with Deliveroo to share some of the delectable vegan options that can be delivered to your door this World Vegan Month. With decadent dishes including vegan fried chicken, pepperoni pizza, fish and chips, and cheesecake, it's never been easier or more delicious to make a change that will benefit your health, our planet, and the animals we share it with.'

Last year, Bristol-based restaurant Oowee Vegan was crowned 'Restaurant of the Year' in Britain's first-ever Deliveroo Awards, beating off competition from restaurants on the Deliveroo app across the whole of the UK. The six finalists for this year's "Best Vean" category for the inaugural Deliveroo Awards include Neat Burger, by CHLOE, Mildreds, What The Pitta, Oowee Vegan and Halo Burger - customers can still vote for their winner using this link.

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For more information please contact Deliveroo's PR team [email protected]

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 80,000 best-loved restaurants and takeaways, as well as 60,000 riders to provide the best food delivery experience in the world.  Deliveroo is headquartered in London, with 2,500 employees in offices around the globe.

Deliveroo operates in over 500 towns and cities across 12 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates, Kuwait and the United Kingdom.

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