Kelloggs trials ‘cereal inspired’ meal delivery service with Deliveroo

Kelloggs trials ‘cereal inspired’ meal delivery service with Deliveroo

Breakfast is the most important meal of the day and now you can enjoy your favourite cereal morning, noon and night thanks to Kellogg's Kitchen Creations: a delivery-only meal service exclusively available on Deliveroo.

The six month trial will first launch in East London this week and then in Manchester city centre later this month with a view of rolling out to further sites in 2020.

The delivery kitchen won't be simply selling bowls of Rice Krispies or Cornflakes. Instead, a team of experienced chefs have created a menu of delicious meals and snacks incorporating some of Kellogg's well-loved cereals and cereal bars.

Tasty meals on the Kellogg's Kitchen Creations menu include Bran Flakes Falafel Wrap, Corn Flakes Cheese Bites, Coco Pop Bubble Crepes, Crunchy Nut Shake and Nutri-Grain Cheese Cake Bar.

Justin Landsberger, director at Deliveroo said "Kellogg's cereals are a staple of every kitchen across the country, we can't wait to work with the team. At Deliveroo, innovation is at our core so we're excited to partner with Kellogg's and create some exciting new foodie options inspired by their most popular products."

Ben Ellis, manager Kellogg's Kitchen Creations said "In our 97 year history of selling food in the UK, this will be the first Kellogg's kitchen delivering meals inspired by our cereal and snacks directly to people in their homes. We're excited to see how people react to the food we are offering and if it's something we can continue to do in other parts of the UK in the future."

Kellogg's Kitchen Creations will open through Deliveroo Editions hubs of delivery-only super kitchens and bring meals direct to your door from their fleet of riders in under 30 mins.

ENDS

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 80,000 best-loved restaurants and takeaways, as well as 60,000 riders to provide the best food delivery experience in the world.  Deliveroo is headquartered in London, with over 2,500 employees in offices around the globe.

Deliveroo operates in over 500 towns and cities across 13 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, Taiwan, United Arab Emirates, Kuwait and the United Kingdom.

About Deliveroo Editions

Deliveroo Editions launched in April 2017 and currently operates from 16 locations around the UK. The super kitchens were designed to help small independent restaurants expand without the need for upfront capital to invest in Bricks and Mortar sites. Deliveroo now runs 200 kitchens through Editions, housing small independent brands like Mother Clucker alongside well know high street favourites like Wagamama. Deliveroo uses its customer data to identify cuisine gaps in neighbourhoods and then fills this supply gap with their partner restaurants.

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