- BRITS WILL HAVE FIRST TASTE OF SUGAR AT 19:36 ON SUNDAY
- ALCOHOL ORDERS EXPECTED TO SURGE ON JAN 19th
London - This Sunday is the day when Brits are most likely to throw in the towel on their New Year's Resolutions and hit the sweet stuff according to order data from Deliveroo.
The food delivery app has revealed that every year on the 13th January they see a significant jump in orders for sweet treats – with the exact time people give in to temptation striking at 7.36pm. Those giving alcohol a miss in January have more willpower with alcohol orders expected to 'trickle' during the evening of Saturday 19th at 20:08.
Below Deliveroo has revealed the cities across the UK with the least power when it comes to sugar cravings in January:
Sucker For the Sucrose:
When it comes to booze, Deliveroo saw orders of Prosecco and Champagne soar by 105% in December but demand nose-dived at the beginning of 2018 with 4.2 million Brits estimated to be taking part in Dry January this year according to a YouGov poll. Whilst two-thirds of people who attempt Dry January complete the challenge, two weeks, four days, twenty hours and eight minutes into the year seems to be as long as many of us can stand without a stiff drink.
Whilst Brits may be falling off the sugar wagon on Thursday those partaking in Veganuary appear to be more successful. Butchers will be busy on February 1st as Veganuary comes to an end and 65,000 Brits taste meat for the first time this year.
In 2018 Deliveroo saw a whopping 62% increase in burger orders between January 31st and February 1st – with the number of people getting back on the meaty gravy train on February 1st increasing year on year.
Joe Groves at Deliveroo said, "We sincerely wish everyone the best of luck with their New Year's Resolutions, but if you do find yourself falling off the wagon at least you can order directly into your house so no one has to know!"