- Deliveroo today announces a new report to help small and independent restaurants meet the growing appetite for food delivery and reach new customers
- The report includes expert insights into the changing tastes of customers, and contains advice on how restaurants can adapt and grow their business. It finds more than 8 in 10 Deliveroo customers are set to order delivery more often or the same than they did before the pandemic
- The report forms part of a package of support measures for restaurant partners. Earlier this month, Deliveroo extended its financial support for restaurants, including the £0 joining fee and 0% commission on pick-up deliveries
Deliveroo, the UK's leading food delivery company, has today published a new report to help restaurants understand how to adapt their business to meet the growing demand for food delivery. The report looks at the changing consumer tastes in 2020 to help small and independent restaurants reach new customers.
The report - Share of Stomach - includes expert insights into the changing tastes and habits of consumers in 2020, and reveals that more than 8 in 10 customers are set to order delivery more often or the same than they did before the pandemic. It reveals not only the consumer trends during the past year, but also looks ahead to ordering habits post pandemic.
The findings of the report will help provide restaurants with insights into how best to take advantage of the growth of food delivery. The report forms part of a package of support measures for restaurant partners. Indeed, earlier this month, Deliveroo extended its financial support for independent restaurants, including a £0 joining fee for new partners and 0% commission on pick up deliveries during lockdown. The extension of support comes as Deliveroo announces that 20,00 new restaurants joined the platform in 2020.
The research suggests that not only have many people tried food delivery for the first time during the pandemic, but that their love for their favourite foods will remain after the pandemic.
- More than 8 in 10 customers (85%) say they will order delivery more often or the same than they did before the pandemic
- Many people have turned to food delivery for the first time - nearly 20% of respondents had ordered for the first time in December 2020
The pandemic has not only changed how often consumers order food delivery, but why. Many customers are ordering food as something to 'look forward to', whilst the need for the 'hangover order' to cure a hangover has fallen at a time that vegan orders have soared.
Vegan orders have shot up 163% during 2020, while healthy grocery orders, such as eggs, avocado, semi-skimmed milk and lettuce, have consistently remained the top orders from grocery partners during the pandemic.
Deliveroo is also acting as a much needed source of enjoyment and comfort as the nation struggles to overcome the pandemic and people face increased pressure to juggle their lives from home.
- 65% are spending more on takeaways as 'something to look forward to' during the pandemic
- This comes at a time when mental health is high on the agenda. 68% of customers have reported feeling concerned about their mental health
- Pressure on time and 'cooking fatigue' means more customers than ever are ordering delivery
- Nearly half are ordering more often during the pandemic because they crave for a certain cuisine.
- Customers are also looking to recreate their favourite meals at home, with 15% having ordered a meal kit from a restaurant in the past month
- The 'morning after the night before' meal has taken a back seat during the pandemic - ordering food because of a hangover is 52% lower than before the pandemic.
Deliveroo can also identify the definitive tastes of Brits across the country and their takeaway habits:
Key cuisine findings:
- Burgers are the top choice for young men in the Midlands
- Pizza is the top choice for young women in the Midlands
- Chinese is the favourite for families in the South East
- Fried Chicken is the favourite for families in the South West
Overall, the top cuisine choices in the past year:
American (pizza and burgers), Italian, Japanese, Indian, Thai.
The report also contains advice on operating during a pandemic and new ways to adapt and grow their business, such as regional cuisine types, opening hours, deals and more emotional content.
These new insights are designed to help restaurants understand their customer base and attract new customers during the pandemic, with a particular focus on local businesses.
To support the report, the company is hosting a series of webinars for restaurant partners to receive expert advice on operating during a pandemic, with speakers including Tim Vasilakis, the founder of The Athenian and Delvieroo's restaurant of the year 2020.
Carlo Mocci, Chief Business Officer UKI said:
"Food delivery has been vital for restaurants across the country, helping them boost their revenue whilst being closed to dine-in guests.
"With customers set to grow their appetite for ordering food online, this new report aims to
help restaurants maximise sales through delivery.
"Deliveroo is committed to finding new ways to help our partners thrive, from expert advice and webinars, to relief measures including £0 onboarding fees and 0% commission on pick-up deliveries during lockdown.
"We have been here for our partners through the pandemic and we will be here for them through the recovery."
Tim Vasilakis, the founder of The Athenian, and Deliveroo's restaurant of the year 2020, said:
"When lockdown was first announced in March, we had to adapt and change our business model. Overnight we turned into an online-only restaurant. In the months since, we used all of our resources to expand into Editions kitchens, as a safe way to continue trading through volatile conditions. We launched 'alone zones' in our kitchens to minimise movement and contact between our staff, as well as offering Deliveroo voucher codes for our team to order food at home.
"Deliveroo has been a lifeline during the pandemic and we are delighted to support this timely report and support other restaurant partners with new ways to adapt and innovate to ensure they are reaching as many customers as possible."
To download the report, please visit this link.