Deliveroo launches Deliveroo Deli


  • Deliveroo Deli is a new delivery only offering to help Australia's restaurants, delis, small grocers and speciality food stores sell their products online
  • Deliveroo Deli will launch across Australia's east coast from today with more than 22 restaurant and food businesses onboard
  •  Deliveroo Deli is Australia's first delivery only virtual brand platform for delis, restaurants and other small businesses in the food industry

Melbourne, 11 May 2020: As the ongoing restrictions on restaurants continue, and with more people still at home, Deliveroo today launches its new virtual brand, Deliveroo Deli, to support its Australian restaurant partners as well as smaller grocery and deli businesses during the COVID-19 outbreak.

In a first for Australian consumers, Deliveroo customers can now purchase smallgoods, produce, specialty groceries and ready-to-heat meals delivered to their door from favourite local businesses. This is a significant move to help make sure isolated people at home have access to household essentials.

Deliveroo Deli has been developed as a new offering for smaller groceries, delis and independent food stores to reach consumers during the current restrictions on retail and restaurants, while also offering existing Deliveroo restaurant partners a way to expand their offering through new products. Deliveroo is significantly expanding its selection on offer to consumers stuck at home, including through new restaurants that have turned to delivery to reach consumers.

All Deliveroo Deli partners will have access to Deliveroo's project management, menu optimisation, product photography and marketing support for free. Deliveroo is also removing the onboarding fee and lowering commission rates for Deliveroo Deli partners.  Products will be available to order on Deliveroo, as normal, and delivered straight to people's homes in as little as 30 minutes.

Ed McManus, CEO, Deliveroo Australia, said:

"Deliveroo Deli is filling the gaps for Australians to get the specialty grocery and deli food they love delivered, while supporting our restaurant partners through the challenges of this current time.

"We know many of our restaurant partners are looking for ways to expand their offering during this difficult time, while many smaller and specialty food businesses have not been able to reach a broader audience through delivery. Deliveroo Deli solves both these problems, giving these businesses a way to reach more customers and Australians greater access to incredible food.

"Many Australians in the food and hospitality industry have been hurt by the COVID-19 crisis and our focus is on how best we can support these businesses through this time. Deliveroo Deli is an important brand addition to the platform; it expands the selection available to consumers and helps many of the specialty food stores Australians love make the shift to delivery and reach new customers."

Con Christopoulos, owner of Melbourne's Spring Street Grocer, said:

"We are so excited to offer our favourite Spring St Grocer products through Deliveroo Deli - a new service offering a local and premium alternative to supermarkets.

Basic but always quality ingredients like 00 flour, fresh and dried yeast, capers and smoked paprika for the bakers and cooks. Or ready to heat and eat meals being made with love in our primavera range by our chefs from City Wine shop and the European.

The Deli has everything from dry aged steak and bottles of wine to curry paste or cheese imported and matured by our cheese mongers - and paired expertly with our on site sommeliers."

Mark Richerdson, owner of Sydney deli Bel & Brio, said:

"As we are still coming to terms with the impact of COVID-19, Bel and Brio has revised its business model to accommodate the 'new normal'. Deliveroo has been a crucial platform for us over the last few weeks, and we are therefore very excited to be part of their new initiative: Deliveroo Deli. It's always important for us to find new ways to reach and grow our audience, especially in the current situation, and with Deliveroo Deli we can continue sharing the Bel & Brio experience with our customers."

Ben Wood, director of Melbourne restaurant Asado, said:

"Since the 23rd of March Asado has been managed solely by our staff who have no access to government assistance.  These staff are the backbone of our industry and needed all the support we could give, all profits from this initiative will be distributed to them.

We're really pleased to join Deliveroo Deli and we welcome the initiative in Melbourne.  In this time it's been more important than ever for us to find new ways to connect to our customers and get our product out there, so we're looking forward to reaching a broader audience with Deliveroo Deli."

The full list of participating partners includes:

  • Spring Street Grocer (Melbourne)
  • Bel & Brio (Sydney)
  • Salt Meats Cheese (Brisbane)
  • Asado (Melbourne)
  • Agostini (Canberra)

About Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Globally, Deliveroo works with over 80,000 best-loved restaurants, as well as 50,000 riders to provide the best food delivery experience in the world.

Deliveroo is headquartered in London, with 2,500 employees in offices around the globe. Deliveroo operates in over 500 towns and cities across 11 markets, including Australia, Belgium, France, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates and the United Kingdom.

Deliveroo operates in 13 cities across Australia, Sydney, Melbourne, Brisbane, Gold Coast, Sunshine Coast, Perth, Adelaide, Canberra, Geelong, Wollongong, Hobart, Newcastle and Cairns..


Libby Hay Head of Corporate Affairs Deliveroo Australia   +61 466 626 562

Melia Rayner

Character + Distinction

+61 447 537 063

Deliveroo application

Download the App on iPhone or Android.

Deliveroo iPhone application
Deliveroo Android application