BAKEAWAY BRITAIN

BAKEAWAY BRITAIN

  • New video released today features a Deliveroo rider delivering baking essentials from Co-op to an familiar looking lady with a flair for baking - watch here
  • Deliveroo launches new "Bakeaway Bundle" with Co-op to mix-and-match on baking ingredients
  • Aldi and Morrisons also expand their baking range on Deliveroo

Wednesday 23rd September, UK. It's September, which means it's officially the start of baking season and Brits are ready to rise to the challenge.

In celebration, Deliveroo and Co-op have released a parody video called "Bakeaway" today featuring a Deliveroo rider delivering a bag of Co-op flour and other essential ingredients to a familiar looking lady with a flair for baking.

As the temperatures drop and the nights grow darker, get flour on your fingertips (both literally and figuratively) as soon as the baking craving hits on Deliveroo this Autumn, with all of the essential baking ingredients you need available straight to your door in as little as 20 minutes.

From today, a new "Bakeaway Bundle" is live with Co-op on Deliveroo allowing customers to mix-and-match up to 24 different baking ingredients from flour, eggs, sugar and butter to cake decorations and flavourings. The limited-edition bundle is available from all 416 Co-op stores live on Deliveroo across the UK.

A spokesperson for Deliveroo said: "We know Brits are going to be readier than ever to bake their way through the coming season. This inspired us to launch "Bakeaway" with our partner Co-op and with it an expanded range of baking essentials available on the app, so you can whip up that Victoria Sponge when you get the craving that simply can't wait until tomorrow."

Ali Jones, Co-op Customer Director said: "We know it's impossible to watch a baking show without getting cravings for something sweet so we're thrilled that we're able to offer our customers baking bundles for the first time on Deliveroo. Perfect for whether you get the knead to make your own showstopper or prefer a delicious quick treat to wash down with a brew and all delivered with real convenience."

ALDI have also launched a Home Baking category up to 20 baking essentials to choose from, along with Morrisons who have expanded their baking category on Deliveroo with up to 16 different baking essentials. Health food favourites Holland & Barrett are also involved in the campaign, adding a new baking category on the Deliveroo app from today.

To watch the video "Bakeaway" head to Deliveroo's Instagram, Facebook or Twitter.

To order your baking essentials on Deliveroo on-demand, download or log-on the Deliveroo app or head to the website and search for Co-op, Aldi, or Morrisons.

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