- Deliveroo has partnered with Co-op to launch an exclusive 'festival essentials hub', making it easier for items - chosen by UK festival goers – to be delivered to doors in minutes as people prepare for their festival experience.
- Research reveals the top festival essentials, while highlighting that 90% of festival goers admit to being forgetful and resort to borrowing items off strangers.
- Those about to head off to a festival can now select goods from the festival essentials hub via Co-op on Deliveroo and have items delivered conveniently directly to their door in as little as 20 minutes
- Top 10 festival essentials include toilet paper, painkillers and sunscreen
Monday 20 June, UK: From toilet paper to toothpaste, Deliveroo has partnered with Co-op to create a 'festival essentials hub' to make it easier for festival preparation.
Deliveroo's study of 1,000 UK festival revellers revealed that nine in ten (90%) had resorted to asking to borrow essential items from a stranger at a festival, with toilet paper (24%) being the most common request, followed by suncream (24%) and painkillers (22%). Others asked to 'borrow' chewing gum (13%), tea or coffee (10%) and even a Pot Noodle (6%).
Despite more than two-thirds (67%) of festival goers writing a list of what to pack, the most forgotten essential items to pack before they leave for the music fields were: toilet paper (26.4%), water (24.6%), deodorant (19%) and wipes (17.9%). It also emerged that residents of Yorkshire were the most likely to forget to pack essential items (89%), closely followed by those from the North- East, Northern Ireland and London.
The new 'festival essentials hub' brings together the most popular grocery items – chosen by UK festival goers – into one place to make it easier and more convenient to order via Co-op on Deliveroo, with last minute shoppers and those about to head off for a festival, able to have items delivered to their home in as little as 20 minutes. Co-op is the supermarket on the Deliveroo app with more than 1,000 stores in communities in towns, villages and cities across the UK.
To help festival-goers to enjoy the ultimate festival experience when they do arrive, and to help with any forgotten items, Co-op has pop-up stores at nine festivals across the UK this Summer with each store providing essentials to enable attendees to 'rock-up and stock-up'.
Aisha Jefferson, Head of Consumer Communications at Deliveroo said, "It's no surprise 80% of Brits admitted they've forgotten to pack essential festival items - there's so much to prepare and organise! The findings inspired Deliveroo and Co-op to team up and create a Co-op 'festival essentials hub' in the Deliveroo app, making it easier for people to tick off the to-do-list and leave more time to get excited for a long-awaited festival."
Chris Conway, Co-op eCommerce Director, said: "Our aim is to help festival goers to make the most of their experience, conveniently - whether through online home deliveries for those who want to stock up in advance or through our pop-up shops at nine festivals across the summer, meaning people can simply 'rock up and stock up' when they get there."
These top essentials, from toiletries, snacks and drinks, were voted for by UK festival goers as items most needed when attending a festival.
Top 10 'Most Essential Items' Most Needed at Festival*:
- Toilet Paper (26.4%)
- Water (24.6%)
- Deodorant (19%)
- Wipes (17.9%)
- Suncream (15%)
- Toothpaste (12.5%)
- Painkillers (11.9%)
- Wines and Spirits* (10%)
- Tinnies (9.6%)
- Snacks (such as biscuits, chocolate, sweets and gum) (9.4%)
Top 10 'Food Essentials' to Eat and Drink at a Festival*:
- Water (48.6%)
- Crisps (47.9%)
- Chocolate (36.9%)
- Biscuits (35.9%)
- Fizzy drinks (35%)
- Sandwiches, wraps and rolls (35%)
- Tinnies (such as beer or cider) (28.1%)
- Cereal bars (28%)
- Sports & Energy Drinks (26.9%)
- Sausage Rolls (26.7%)
To celebrate the partnership, Deliveroo and Co-op are offering five lucky festival goers the chance to win a free 'festival essentials' hamper worth over £65+ - including snacks, and drinks, from toilet paper and deodorant to tinnies and snacks, delivered directly to their door.
To enter, visit https://deliveroo.co.uk/festival-essentials-bundle-competition. Lucky winners will be chosen at random, with the first winner able to receive their prize on 23rd June, ahead of some of the UK's biggest festivals.
Customers can order all of the essentials on Deliveroo today and place orders directly through the Deliveroo app or online. New customers can download the app here. App link will direct people to their device's app store.