- 'THE YARD' BY KELIS AND DELIVEROO LAUNCHES TO CELEBRATE KELIS' ICONIC DEBUT ALBUM KALEIDOSCOPE'S 20TH ANNIVERSARY REISSUE
- Launching in time for Kelis' UK tour, Deliveroo will be selling milkshakes developed with the singer
- Fans will have the chance to shake it up with the singer herself
- Five limited-edition milkshake flavours will be available across the UK on Deliveroo
February 2020: To celebrate the 20th anniversary of singer Kelis' groundbreaking, game-changing debut album Kaleidoscope, Deliveroo is bringing everyone to the yard with their pop-up milkshake bar and damn right it'll be better than any frothy shake you've ever had!
Taking inspiration from her iconic smash hit, Milkshake, 'The Yard' by Kelis and Deliveroo, will be serving a variety of milkshakes that pay homage to her 20 year career in music.
The pop-up milkshake bar will open on Wednesday 18th March, the day after her sold out show at London's iconic Roundhouse, on 46 Great Eastern Street, London, at 1pm, offering fans the chance to enjoy Kaleidoscope themed milkshakes with Kelis.
The milkshakes come in a range of five flavours, all named after iconic songs from the Kaleidoscope album:
Made with plantain, jerk seasoning and frozen banana 'ribs' sticking out, topped with a ginger, honey & sesame glaze, cinnamon and nutmeg and a thyme syrup.
Inspired by the red planet and recreating the brick red colour of martian landscape using Kelis' recommended combination of cherry and espresso, with crunchy crumb rim, garnished with dry ice and Aero crumb.
Millionaire shortbread milkshake topped with edible real gold and edible paper $100 bills and chocolate coins.
I Want Your Love
Inspired by the famous savoury dish of the deep south - everyone's favourite sweet biscuits with light or dark caramel gravy and classic vanilla milkshake topped with chocolate sauce gravy.
Super indulgent creamy coconut milkshake but made fully vegan and free of refined sugar, topped with a mountain vegan marshmallows.
Not only famous for her music career, Kelis also has her own line of Bounty & Full sauces and released her first cookbook, My Life On A Plate in 2015, as a Le Cordon Bleu trained chef.
Kelis commented, "After all these years the fact Milkshake still resonates is great. I think it's a testament to the art form and how people can take a song and turn it into a metaphor for anything they want it to be, which in my opinion has created a universal connection for people everywhere. And then to be able to take the song and find a way to tie into all that I'm doing around my Kaleidoscope anniversary tour and reissue is a cool way to bridge two worlds, while doing something fun for my fans!"
Joe Groves at Deliveroo says, "Who wouldn't want to come and make milkshakes with Kelis and see if they can bring all the boys to the yard? I can't believe it's been 20 years since her first album Kaleidoscope was released.
"Those wanting to get their hands on a milkshake need to head to 46 Great Eastern St, London on Wednesday 18th and Thursday 19th March, for a chance to mix up some shakes with Kelis. Each milkshake is super indulgent and pays homage to the singers 20year career in music."
For those who can't make it to the pop-up, the limited-edition milkshakes will also be available to purchase on the Deliveroo app in Manchester and Cambridge from Thursday 19th March.
Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with over 80,000 best-loved restaurants and takeaways, as well as 60,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with 2,500 employees in offices around the globe.
Deliveroo operates in over 500 towns and cities across 14 markets, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, Taiwan, United Arab Emirates, Kuwait and the United Kingdom.
The Yard by Deliveroo & Kelis, 46 Great Eastern St, Hackney, London EC2A 3EP
It's been 20 years since Kaleidoscope, the groundbreaking, game-changing debut album by Kelis. She recorded the album aged 17, naive to its everlasting resonance, and from the moment it was released, it was a bolt of lightning, ahead of its time, pioneering on all sides, from the bold Neptunes production to its sci-fi aesthetic. With features from Pusha-T, Markita & Justin Vince, Kaleidoscope is an album that's boundary-pushing - Afro-futurism feels as fresh and relevant today as it did on release and not only influenced, but defined music, culture and style for generations to follow. The digital reissue is out now, and a limited 2LP vinyl is set for release March 6.
Two decades; six studio albums; 39 singles, including her worldwide smash hit 'Milkshake', uniquely feminist anthem 'Bossy' and her dancefloor-dominating collaboration 'Bounce' with Calvin Harris; multiple Grammy award nominations, top 10 singles, and millions of albums; Kelis has toured the world playing sold out tours and festivals many times over and is now a world renowned Le Cordon Bleu trained chef building her own Bounty and Full empire
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